We understand that each company’s branding and trademarks are vital assets and that protecting and leveraging them is mission-critical. Our trademark lawyers draw from a broad industry base to help clients solve complex trademark and brand protection challenges in a variety of business contexts. We are adept at representing clients through all stages of trademark disputes—including in federal and state court, before the Trademark Trial and Appeal Board, in alternative dispute fora, and in pre-litigation matters.
How We Add Value
Sidley lawyers have exceptional experience in cutting-edge trademark litigation strategies involving direct, contributory, and vicarious infringement claims for companies in an array of industries, including social media and e-commerce, entertainment, sports, media, technology, finance, life sciences, pharmaceuticals, and consumer products. With decades of experience managing and enforcing global intellectual property portfolios for companies of all sizes, Sidley counsels some of the world’s leading companies with respect to trademark, trade dress, advertising, and brand protection issues, closely monitoring legislative and case law developments in the trademark space. Our firm routinely advises clients on trademark-related issues that can arise in the context of collaborations, IP purchases and sales, and M&A. We take pride in providing practical guidance and digestible advice from the perspective of a litigator, which allows us to help clients mitigate legal risks while achieving their business goals.
Recognition for the Practice
Sidley’s intellectual property practice and trademark lawyers are consistently recognized in publications like Chambers, The American Lawyer, World Trademark Review, Legal 500, and Managing IP.
- Ranked in Intellectual Property for 18 Years — Chambers USA 2007–2024: Nationwide
- “The team at Sidley can take highly complex and technical matters and reduce them to fine arguments.” — Chambers USA 2024: Nationwide – Intellectual Property
- Member of Our Team Ranked for Intellectual Property: Trademark, Copyright, and Trade Secrets — Chambers USA 2024: New York
- Tier 1 for Litigation – Intellectual Property — Best Lawyers® “Best Law Firms” Survey 2024
