Sidley represented media, entertainment, communications, and technology private equity firm ZMC in its strategic investment in Wpromote, an independent digital marketing agency. ZMC’s investment will help accelerate Wpromote’s growth and expand key technology and product offerings. Founded in 2001, Wpromote helps global brands accelerate profitable growth through its delivery model and technology-enabled solutions. Terms of the transaction were not disclosed.
The Sidley team was led by Payom M. Pirahesh and Luke R. Ashworth (M&A and Private Equity), and included Dan Clivner, Cat Zhang, Karin Baca, Kate McMahon, and Eden Moalem (M&A and Private Equity); Angela Fontana, Banks Bruce, Mary Kathryn Field, Corey Bopp, and Morgan E. Oxner (Global Finance); Rachel D. Kleinberg, Jonathan M. Westreich, and Andy J. Lau (Tax); Lauren A. Gallagher, Eric M. Winwood, and P.C. Wang (Employee Benefits and Executive Compensation); Keith Hayden Del Prete, Jonathan H. Koh, and Jared R. Feldman (Real Estate); Russell G. Weiss, Zach Johnston, Daphne Chen, and Dusan Clark (Technology and Life Sciences Transactions); Ash Nagdev and Ernesto R. Claeyssen (Privacy and Cybersecurity); Karen Kazmerzak, Elizabeth Chen, Jamie M. Sadler, and Joseph V. Coniglio (Antitrust/Competition); Eric Schwartz, Christopher M. Griffin, and Brian C. Earl (Commercial Litigation and Disputes); Scott J.F. Goldstein (Insurance); Cathryn Le Regulski (Labor and Employment); and Maureen M. Crough and Sarah A. Jehl (Environmental).