Sidley represented the Association of Volleyball Professionals (AVP), America’s only professional beach volleyball league, in its landmark broadcast partnerships with CBS Sports and The CW Network. The multi-year deals, which were announced on March 12, 2025, will significantly enhance the visibility and reach of professional beach volleyball.
These partnerships mark a pivotal moment for the AVP and professional beach volleyball, following a surge in popularity sparked by the 2024 Paris Olympics. Under the agreements, CBS Television Network will broadcast the 2025 AVP League Championship live on Labor Day weekend, as well as matches airing on CBS Sports Network throughout the season. The CW Network will also air weekly professional beach volleyball matches live from iconic venues across the country on AVP Saturday Nights from Memorial Day through Labor Day. The AVP League is the only national league dedicated to the sport of beach volleyball, showcasing elite athletes – both men and women – in dynamic, city-based competitions. Eight teams will battle through a season from Memorial Day to Labor Day.
The Sidley team advising the AVP was led by Century City partner Eric Geffner, member of the Entertainment, Sports and Media (ESM) industry group, along with New York managing associate Dylan Sherwyn and Miami associate Alyssa Levy (both ESM). The team also received guidance from New York partners David D’Urso (Private Equity) and Chuck Baker, co-chair of the firm’s ESM industry group.
